How to set up a Facebook group to network and attract clients

Facebook groups are a fantastic tool for networking and attracting business in the home organising industry! 

We’ve put together this handy guide to make it super-easy for you to successfully set up your own Facebook group. 

3 steps to create a group

  1. Click the down arrow in the top right of Facebook and select Create Group. 
  2. Select the group preferences, enter your group name, add members and select the privacy setting for your group. (Read our tips below before going ahead and creating the group)
  3. Click Create

After you’ve made the group you are able to personalise it by adding a cover photo and group description.  

Naming the group

Make sure your group title includes Home Sorted! and your suburb. This will make it easier for people to locate the group most suitable for them. 

Create a short and informative group description

Your group description is the main selling point for your group. It’s a way to entice people to join. A good idea is to focus on the solution you have to their problems. Or how YOU can help THEM. The idea is to position yourself as the go-to place for advice about professional organising with the added twist of people being able to book a consultation. 

This is also the perfect spot to outline the rules of your group. The rules are: to be able to join your group, members must first like the Home Sorted! Facebook page and follow our Instagram account. It’s really that simple! 

Share blogs from Home Sorted! page to encourage discussion 

Our Facebook page has a whole range of content – including helpful blogs – that you can share with your group members to encourage discussion. Learning about organising strategies can also inspire and motivate group members to take part in consultations. 

Ask group members to tell you about their home organising nightmares. 

Everyone has a horror story about the part of their home they just can’t get organised! Encourage conversation in your group by asking members to discuss their organising nightmares. 

It’s also a good idea to suggest sharing photos. 

Nothing is more relatable than seeing someone going through the same clutter crisis that they are. This also positions you to have a discussion about how home organising services can help! 

We’d love to hear the ideas you have for your Facebook group and how you plan on sparking conversations. Feel free to share them with us in the comments below!


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *