One of the best ways to build business is to position yourself as an expert in your industry.
But how can you do this when you’re just starting out or lack an extensive professional network?
Read widely in your industry
Knowledge is power in any industry and the more you can learn about your profession and business the better.
It’s important to always stay abreast of what is trending in the business world. If you can’t commit to reading widely try and pick up a copy of the Australian Financial Review or business section of a national newspaper a few times a week.
Create a digital profile for yourself
In today’s day and age, before someone hires you they will look you up online. For this reason, it’s absolutely imperative that you have a digital profile to show for yourself. We recommend creating a LinkedIn profile that outlines your relevant skills and experience.
This also allows you to showcase the current services that you are offering and to show people that you are available.
Acquire endorsements or testimonials
One way of increasing the success of your digital profile is to use endorsements or testimonials. These can be from other industry professionals or clients who are pleased with your services.
It’s common practice for people to look for reviews before booking services these days (think about the last time you looked up a restaurant review online) and if you can include a few glowing testimonials as part of your digital profile you’re bound to stand out from the pack and appear like the expert we know you are!
A tried and tested way of positioning yourself as an expert is to show confidence at all times. People want to hire those who are confident in their abilities and the services they are offering.
We understand that confidence can be tricky when you’re new to business. You don’t want to appear like you know everything when in fact you most likely don’t. But by following the other steps in this article, you should be able to continue to build upon your confidence in a smooth way.
Do you have any tricks that you use to position yourself as an expert in business? We’d love to hear all about them in the comments.