How to Improve Your Digital Presence

Most businesses have a digital presence and there has never been a more important time to enhance yours, than now. 

In this piece we share our top reasons why and the steps to take – so go on, let’s improve our digital presence today! 

Why should I improve my digital presence?

For starters, your digital presence refers to how your business appears online. This will mostly be made up of content that you control, such as your business website or social media profiles. However, it can also include elements that you can’t control, such as customer reviews. 

Improving your digital presence works in a number of ways and can assist in increasing client communications and build online sales by allowing customers to get to know your service from the comfort of their own home. 

Do we have you excited yet? 

How can I improve my digital presence? 

  1. Have a social media plan that aligns with your business 

Social media is a great way to increase client communications. Here, you can communicate directly with potential customers and have real time one-to-one conversations about your business and the service you offer. 

The point to take home here, is that your social media plan – this includes all content that you post and any messaging that you share – should align with your overall business mantra. Every piece of content you create should be linked back to your overall goal and thus provide value for your social media audiences. 

  1. Respond to negative reviews 

While we can control out social media profiles, we cannot control negative reviews that are shared online. We recommend taking time to respond to any negativity that is shares in a calm and concerned manner.

The point here is to learn why the customer feels this way and to share genuine interest within a public space. This can work to position the brand as customer centric and always willing to improve and learn – both great qualities for all businesses. 

  1. Seek constructive feedback

If you’re still unsure about your digital presence, reach out to your professional network for honest feedback. Sometimes all it takes is a fresh set of eyes running over your online profiles to see how and where you can improve. 

Have you taken steps to improve the digital presence of your business? Outline your approach for us below. 


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