By now, we’re all aware that advertising is vital for the success of any business – whether you’re just starting out or are looking to up-scale your current business model.
It should also come as no surprise that big advertising campaigns also come with big price tags. So how can you generate advertising without going broke in the process?
Send newsletters via email
There is nothing easier and more effective than a great email newsletter! These can be put together at no cost and are a great platform to let your past and present customers know about new services or current offers. These can be generated in your regular email software, or via free email marketing tools such as MailChimp.
Attend networking events
Another priceless way to spread word of your business is through networking events. These are a great opportunity to talk to likeminded business people and spread knowledge of your services through the local area.
Most local councils host regular networking events for small businesses owners. You can also check Facebook or online event listings such as Eventbrite for events happening nearby.
Just remember to take your business cards with you!
Place flyers in high-traffic local areas
Flyers are another cost-efficient way of getting word out about your business. Think about the high-traffic spots in your local area. Maybe you have a small shopping complex or a supermarket with a large notice board? These are ideal spots to advertise your business to your local community.
When printing up flyers try and keep them short and simple. No one will stand there to read a whole page of text, so aim for eye catching graphics and catchy words. Don’t forget to include a contact method and links to any of your social media profiles.
Maintain an active LinkedIn profile
In today’s social media landscape, it’s inexcusable not to have an active LinkedIn profile. This is where you can let your community know more about you, your skills and how you can assist in making their lives both better and easier.
Consider posting weekly updates and information.
Have you dabbled in free advertising? We’d love to hear your success stories (or failed attempts) in the comment section below.